London Fashion Weekend: Holly Fulton

Holly Fulton

London Fashion Weekend AW 16, had great designers  from the British fashion industry showcasing their collections and I was so thrilled to have attended designer Holly Fulton’s show.

Holly Fulton has managed to make a name in the fashion industry pretty quickly since her fulminant debut in 2009 that has won her quite a few designer awards in 2010, amongst which Elle’s New Designer 2010 and Emerging Talent Accessories at British fashion awards 2010. Holly Fulton has a Master’s degree from the prestigious Royal College of Art and an unmistakeable style best described by modern luxury with plenty graphic applications and digitally manipulated prints that speak of an old era from a new, modern yet relaxed perspective.

Holly Fulton

Pic credit: Holly Fulton

Her creations are congruent from top to bottom which depicts a mesh of art, history and the modern pop culture in outfits designed for confident and adventurous women. This season, Holly Fulton’s collection had large bouffant sleeves and the turtlenecks of the shirts speak of the peasant blouses of the last century while the floral prints add a bit of Eastern European feel to the garments. There is something very retro yet modern about Holly Fulton that brings, even more, novelty to the collections.


Holly has managed to bring the retro era into the present modern times with large geometric and exquisite prints that are reinterpretations of late centuries motifs with a modern and personal twist from her creative style. Holly Fulton’s collection had great wearable pieces with outerwear taking the prime focus.

Holly Fulton

Pic credit: British Fashion Council

Once again, Holly Fulton has managed to surprise everybody with the perfection in geometrical details, great tailoring as well as a unique mix of the medieval fashion with the modern pop culture in a very empowering fashion collection for women.

Did you like Holly Fulton’s collection? Who is your favourite designer?


EF Creations


  1. I love the prints and the splashes of color. The clothes don’t look like they’re for AW at all because of that. They are beautiful!

  2. Fashion is fun to watch. I’m getting so conservative with my own look as I get older though. It makes me laugh. 🙂

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