I started day Day 1 of London Fashion Week SS17 with Eudon Choi show. I got the opportunity to watch the show , try out few sunglasses at the Sunglass Hut stand and connect with over 200 designers at the official London Fashion Week venue Brewer Street Car Park, thanks to the lovely people at Sunglass Hut.
Photography by EN Portrait
Eudon Choi has managed to make a name in the British fashion industry pretty quickly since his London Fashion Week debut in 2012. Eudon Choi has an amazing tailoring technique in womenswear with a clean minimal style best described by modern luxury.
SS17 was his most experimental creation which paid tribute to American photographer Francesca Goodman and her tragic end. The collection included few bold prints and fabric embellishments but overall had a minimal calming colour palette with a focus on pattern and slits creating a fluid silhouette.
The collection was predominantly white, black and navy with white shirts, scoop neck tops, asymmetric fabric, trousers with detail that combine both masculine and feminine aspects beautifully. The clothes looked very relaxed yet had a super tailored attitude.
Eudon Choi has managed to depict Francesca Woodman’s work gracefully in his SS17 collection. A blotchy print appeared on few pieces making a direct reference to the dress Francesca Goodman wore herself in one of her photographs.Once again, he has managed to surprise everybody with the perfection in simple details, great tailoring as well as a unique mix of the masculine with feminine silhouettes in a very comfortable fashion collection for women.